In March, GE Appliances was named one of the Most Innovative Companies in the consumer goods category by FAST COMPANY. GE Appliances won the honor for whipping up a smart mixer which was highlighted in CES this February. The editors wrote:

“Among the most-hyped products at the annual CES was GE’s voice-activated smart mixer, the first with a built-in scale. It beeps when the correct weight is reached, consults the recipe alongside users, and stops them from under- or overmixing ingredients.” 

This GE Profile branded Smart Mixer is disrupting the baking category with its smartest features. Its Auto Sense takes the guesswork out of baking with connected, industry-first features that give owners the confidence to mix, whip, cream and emulsify to perfection every time.