David Ogilvy, founder of the advertising firm Ogilvy& Mather, clarified this point to his newly appointed office heads by sending each of them a Russian nesting doll with five progressively smaller figures inside. His message was contained in the smallest doll: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, Ogilvy& Mather will become a company of giants. And that is precisely what O& M became - one of the largest and most respected advertising organizations in the world.
戴维•奥格尔维是奥美广告公司的创始人，他送给新任命的各部门主管每人一个俄罗斯套娃，每个套娃从大到小依次有五个娃娃，以此来说明这个道理。 最小的那个娃娃里面装着奥格尔维要告诉他们的话：“如果我们每个人都聘用比我们小的人，那么我们的公司就会变成一个矮子公司。但是如果我们每个人都聘用比我们大的人，那么奥美广告公司就会变成一家巨人公司。”而奥美广告公司后来真的变成了巨人——国际上规模最大、名望最高的广告公司之一。
